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An SAP EcoHub Webcast Series

Accelerating Lead-to-Cash while Enhancing Customer Service
Werner Schmidt, SAP,
Director of Solution Management for CRM
September 16, 2010
8:00am PT, 11:00am ET
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Customers have evolved to become more empowered and better informed than ever before. This shift in buying behavior has brought with it the expectation of higher customer service levels before, during, and after the sale. With sales teams increasingly challenged to make revenue goals while offering higher service levels, the need for efficiency of their sales support systems has never been greater. With SAP’s “Accelerating Lead-to-Cash” value scenario, you are not only able to optimize your DSO (Days-Sales-Outstanding) KPI but also have full transparency from lead-to-cash by leveraging the best that both SAP’s CRM and ERP solutions have to offer.

Drive Customer Engagement with Interactive Marketing across Multiple Channels
Bernard Chung, Director, CRM Solution Marketing, SAP Labs
Joel Book, Director of eMarketing Education, ExactTarget
September 21, 2010
8:00am PT, 11:00am ET
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Increasingly Marketers are being asked to orchestrate the overall customer experience across all customer interaction points.  Customers are expecting a consistent experience across all interaction with an organization, whether it’s the web, phone, POS, ATMs, or email.  SAP CRM provides a comprehensive marketing platform to orchestrate the customer experience advantage to deliver the “wow” experiences.

Your job as a marketer is to take every interaction you have with a customer to listen to what they’re telling you, learn from the experience, and deliver the “wow” experience every time.  That’s where the integration between ExactTarget and SAP CRM comes in.  The customer data you have in your SAP CRM system is one of the most valuable assets you possess and can be leveraged to set you apart from your competition.  Make sure you’re getting the most out of it by using it to fuel interactive marketing campaigns out of ExactTarget across email, mobile, sites and social networks.  The integration was created to help you use what you know about your current customers to drive targeted messages that help you build engagement and long term relationships.

Increasing Customer Loyalty in Retail by Enhancing the Customer Experience
Paul Greenberg, President, the 56 Group, LLC,
Author of CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools and Techniques for Engaging Your Customers.
September 30, 2010
8:00am PT, 11:00am ET
Customer Loyalty Programs have become common in the retail industry, and the strategies that companies have employed over the years have now become a commodity. With the difficult economic conditions still around them, and increasingly empowered and knowledge customers at their doors, retailers need to focus on improving the overall customer experience. In this webcast you will hear customers in the retail industry talk about what they are doing, and see how SAP solutions can help in achieving this vision.


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  1. drzwi says:

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