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Oracle OpenWorld 2011 Preview: Hot Topics and Top Sessions in CRM

With nearly 120 sessions, the CRM track at Oracle OpenWorld 2011 is expected to provide unprecedented insight into Oracle’s CRM portfolio—including the latest developments in Oracle Fusion CRM, cloud-based CRM, and key acquisitions such as ATG and InQuira.

Other hot topics at this year’s conference are expected to include e-commerce, mobile CRM, and real-time decision-making.

Starbucks, Southwest Airlines, Dell, and British Columbia are among the high-profile Oracle CRM customers scheduled to present at the conference, which will take place in San Francisco October 2–6.

Along with the individual sessions, attendees can get live, hands-on experience at 20 demo pods devoted to CRM solutions. They can also explore a variety of partner offerings at the CRM Pavilion in Moscone West, booth 3787, and interact with experts in the CRM Lounge.

In addition, there is a private reception on Tuesday evening, October 4, at 5:30 p.m.in the Howard Street Tent for senior executives (pick up tickets at the CRM Pavilion), and a one-day Oracle Chief Sales Officer Summit for sales executives on Wednesday, October 5.

Don’t-Miss Sessions
Key sessions at this year’s conference include the following.

CRM: How Technology Disruptions Catalyze Customer Relationships
Monday, October 3, 12:30 p.m., Moscone West, room 2002
Often the most significant economic and technological advancements have come to those who seize rather than shy away from disruptive elements. Lead by Anthony Lye, senior vice president of Oracle CRM, this session includes demos of current and next-generation Oracle CRM technology that can help turn disruptions into competitive advantage.

Oracle ATG Web Commerce Product Overview and Roadmap
Monday, October 3, 2:00 p.m., Moscone West, room 2012
Learn how Oracle ATG Web Commerce powers Web, mobile, social, and other selling channels with an engaging and consistent customer experience. And hear how ATG applications are being integrated into Oracle’s broader CRM, retail, and Oracle Fusion Middleware offerings.

Oracle Fusion Customer Relationship Management Overview, Strategy, and Roadmap
Tuesday, October 4, 1:15 p.m., Moscone West, room 3002
Gain a deeper understanding of Oracle Fusion CRM, and learn how Oracle’s commitment to innovation is driving a wide range of future enhancements.

Oracle CRM On Demand Product Strategy and Roadmap
Monday, October 3, 5:00 p.m., Moscone West, room 2005
Hear directly from Oracle experts about future product plans and how Oracle is committed to accelerating the pace of innovation and value to its customers.

Siebel CRM Product Strategy and Roadmap
Monday, October 3, 3:30 p.m., Moscone West, room 2003
Hear Oracle experts discuss recent innovations and future product plans for the industry’s most powerful cloud-based customer relationship management solution.

Customer Panel: A Journey to Customer Advocacy with Oracle’s CRM Service
Tuesday, October 4, 11:45 a.m., Moscone West, room 2003
Hear directly from leading organizations that are using Oracle CRM solutions to deliver exceptional service—and building valuable customer advocates for their business.

Customer Panel: Achieving Success with Oracle CRM On Demand
Monday, October 3, 3:30 p.m., Moscone West, room 2005
Learn how leading organizations are maximizing their ROI in Oracle CRM On Demand, including implementation best practices that avoid common risks of software implementations.

Customer Panel: Innovations, Tips, and Best Practices for Siebel CRM
Monday, October 3, 2:00 p.m., Moscone West, room 2010
Panelists share real-world best practices, ways to maximize ROI by upgrading to the latest release, and strategies to empower employees to more profitably engage customers.

Learn more and register now for Oracle OpenWorld 2010.

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