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SAP BusinessObjects Customer Analysis and Retention for Telecommunications analytic application can empower you to increase the lifetime value of customers and gain visibility into key levers of customer retention and growth. The application is suitable for any organization with a recurring transactional customer base. With this powerful application, you can create accurate customer profiles and segments, develop optimal offers, and determine the best offer for the customer as you interact with the customer across any contact channel. In addition, you can leverage feedback on your marketing promotions — enabling you to close the loop between strategy and execution and increase the ROI of your marketing campaigns.

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